Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is AU$416 per night from 6 Apr to 7 Apr
AU$416
includes taxes & fees
6 Apr - 7 Apr
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (696 reviews)
"Everything about this place is excellent. The staff was above and beyond helpful in every possible way. This is just a really great place and we love it."

Reviewed on 24 Mar. 2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is AU$345 per night from 7 Apr to 8 Apr
AU$345
includes taxes & fees
7 Apr - 8 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (662 reviews)
"Cute hotel in downtown"

Reviewed on 28 Mar. 2025

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is AU$223 per night from 3 May to 4 May
AU$223
includes taxes & fees
3 May - 4 May
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (667 reviews)
"Nothing unique"

Reviewed on 1 Apr. 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (63 reviews)
Cousin retract
"Beautiful view- gorgeous safe neighborhood - close to shopping and area attractions. Perfect for get away. Pool was cool during to time of year- screens on windows would have been nice to hear the lake sounds and fresh air..- dirty windows difficult to see from some. House could use some TLC. Controls ..."

Reviewed on 14 Oct. 2024

The Retreat with Wilson Dam view & Water Aces
Rare Find Downtown Florence 2 Br
Rare Find Downtown Florence 2 Br
Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (15 reviews)
"I was thinking the couch and the tv in the main room should be flip flopped and accommodatea table for eating"

Reviewed on 24 Mar. 2025

Rare Find Downtown Florence 2 Br
Waterfront Florence Home w/ Private Dock!
Waterfront Florence Home w/ Private Dock!
Florence
Stay at this vacation home in Florence. Enjoy patios, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Renaissance Tower and River ...
9.4/10 Exceptional! (9 reviews)
ALET
"I was in Florence for a work event. The property was perfect for what I needed. Great property, beautiful location."

Reviewed on 7 Mar. 2025

Waterfront Florence Home w/ Private Dock!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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