Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Lubbock Lake Landmark
You can spend an afternoon browsing the exhibits at Lubbock Lake Landmark in Lubbock. Attend a sporting event in this family-friendly area.
Buddy Holly Statue and West Texas Walk of Fame
You can learn about the history of Lubbock with a trip to Buddy Holly Statue and West Texas Walk of Fame. You can attend a sporting event while in the area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Time Machine: Games Galore in Lubbock Home By Ttu!
Overton Hotel and Conference Center
We feel in love with the Overton. Amazing staff and comfortable beds. Great location!
Reviewed on 21 Oct 2025
Cotton Court, by Valencia Hotel Collection
Super comfy beds and pillows
Reviewed on 24 Oct 2025
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Great staff, good breakfast. Clean rooms. Go Red Raiders.
Reviewed on 23 Oct 2025
MCM Eleganté Hotel & Suites
Staff was very friendly. Breakfast was delicious. We loved our stay!
Reviewed on 21 Oct 2025
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Nice people and help but the smell outside- yikes!
Reviewed on 19 Oct 2025
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Lake Alan Henry.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Lake Alan Henry, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Cactus Theater.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Lake Alan Henry and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Buddy Holly Center.
