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"It was clean, conveniently located, and a great price. The breakfast was excellent. I'll stay in this chain in the future for sure. "

"Hotel interior is more of the 80s-90s style. Overall, it’s still clean. "

"If you would like experience Japan life style 50 years ago, this is the hotel for you. The staff were good and supportive. The hotel is centrally located from the dining area and main Japanese Onsen in Matsuyama. "

"Heart of the Osen area and easy trolley ride to other tourist areas. Staff was very professional and helpful."

"Very good Japanese style hotel "

"I really love mikan juice bar and staff are so friendly!"

"It's a wonderful hotel. Little old, but nice room condition."

"Overall it was a great hotel to stay. Breakfast was great, too!"

"Basic, small, inexpensive hotel. Friendly, helpful staff, good location. No onsite parking, no elevator, shared bathrooms and showers. Comfortable."

"I’ve stayed in a couple of Smile Hotels in Tokushima and Hakata. However, the one in Matsuyama did not do as well as the above 2. 1. Location: About 10mins walk to Okaido if you walk thru the alley of bars & pubs, 15mins to avoid the above 2. The AC is only in heating and fan mode. Have to utilized the in-room humidifier to cool down the room or to open the window (but it’s noisy) These are the 2 points that took away the 2 stars. The rest, ie. facilities, amenities and staffs are good."

"Everything is perfect."

"Super convenient spot, and the amenities were fantastic as well as the staff."

"A supermarket is located across the street. Convenient location. Bus stop is just in front of the hotel."

"This is not central and is ideal for travelers with a car. The staff was very nice and the rooms were spacious, they are located right on the beach which is nice. "