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How our sort order works

Our aim is to share highly relevant results for your search as quickly as possible. We’re constantly optimising our service to sort high volumes of travel options efficiently, so you can find what you’re looking for.

Here are the main factors we use to surface our initial results. We may provide all or only some of the travel services listed below.

Accommodation

We show you a list of relevant and competitive offers based on a range of factors, which include:

• Location (relative to your search)
• A property’s price or offers compared to its past prices or offers on our sites (i.e. whether it’s a good deal on our platform for your trip timing)
• How competitive a property’s prices, offers and room availability are on our platform compared to other sites
• Guest review scores and number of reviews (for properties that are new to our site or those with a low number of reviews, we may use review scores (which we do not verify) from other widely used travel sites)
• Number of past bookings for the property
• For vacation rental properties, host response times, booking acceptance rates, supplier cancellation rates, length of stay and availability of instant bookings

Our results also consider the experience of past guests, including:

• Guest ratings on property cleanliness, staff and service, property condition and amenities
• Property availability on our platform
• Guest relocation and refund rates

We also consider how much we’re paid when you book and stay at a property, and this is one of the factors taken into consideration when determining the relative order of properties with similar offers in our search results. This includes commissions from accommodation and compensation on bookings including compensation from our partner programme Accelerator (which allows partners to temporarily increase their compensation for enhanced visibility amongst similar properties). What we’re paid recognises the part we play in listing the property on our site and facilitating the booking and your stay at the property.

When we’re displaying properties with a similar offer, we may feature properties that offer more commission or compensation higher in the search results listing compared to properties that offer less.

A vacation rental property’s position in search results may also be impacted by our Boost programme (where certain partners receive credits related to bookings on our site, which they can use for temporarily enhanced visibility in our search result listings).

Flights

We show you a list of relevant and competitive offers for your search based on a range of factors, which include:

• The price of the flight compared to other flights available for your search on our site (e.g. whether it’s a good deal on our platform for your trip timing)
• Trip duration, number of travellers, date and time departure and date and time of return, duration of flight, number of legs and length of stopovers and day of search/booking (i.e we try to show you flight services that best match your needs/are more convenient for your search)
• Origin and destination airports
• Preferences customers have expressed by previously interacting with our site by searching, booking or clicking on flight offers

We might also tailor results to you, including by looking at preferences you’ve expressed by previously interacting with our site (e.g. for a particular airline) or by looking at travel services you’ve clicked previously on our site from the same browser or app session, or from the same device or earlier visits.

We do not show airlines that offer commission or compensation higher in the search results listing compared to other offers.

Cars

Results are ordered based on price and other factors including the number of bookings of an offer to date, customer review scores, car category or type and pick-up location relative to your arrival location.

Cruises

Results are ordered based on factors such as cruise line rating, ship rating, price per day, origin rating, destination rating, length of cruise and booking window.

Things to do

Results are ordered based on factors such as price and discounts, previous customer searches, location (including distance from accommodation options), number of bookings, reviews and local research.

Combined searches and vacation packages

Results are ordered by the criteria outlined above for each individual service, unless otherwise noted on the search results page. For example, we may sometimes show curated vacation packages where you’ll be able to change any selections within the curated vacation package.

Advertising

Travel suppliers may also pay to display advertising on our site, including in our search results. Any listing paying directly to appear in a set position in our search results will be marked clearly as an “Ad” (Advertisement) or similar, to show they’re different from other listings.

More about search results

We have selected the factors mentioned above for each travel service as we believe they are informative and important in helping people choose the travel services that best match their needs and they overall tend to be a valuable indicator of positive customer experiences relating to the travel service.

In addition to the initial search results we display, we offer other sort options and filters to help you prioritise and see the best results for you. Our other sort options follow the same factors as above, but allow you to focus your search (i.e. by sorting by lower prices, member prices, higher guest review scores, closer distance to city centre or a higher property class rating). You can also filter by features or amenities that you’re interested in to find the best properties for you.

We might also tailor results to you, including by:

• • Looking at travel services you’ve clicked or booked previously on our site from the same browser or app session, or from the same device or earlier visits (i.e. we may pin or show properties or similar properties to those you’ve clicked on or booked previously)
  • Looking at preferences you’ve expressed by previously interacting with our site
  • Reference to your loyalty status
  • Your approximate location

To bring you the best search experience, we retain the right:

• To display a range but not all possible booking options for certain destinations (i.e. destinations with high availability), noting that you can always scroll or load more properties in the range shown
• To display newly listed properties higher in search results temporarily to promote visibility and show our variety of offers and options
• To run limited tests that may temporarily affect how we display listings and search results
• To display search results and order these differently across our mobile apps and websites (taking into account display differences and different traveller preferences when booking on different devices).