Whether you have an interest in rugby or not, this full sensory, interactive experience allows visitors to connect with New Zealand and Māori art and culture, hear from our legends, and gain insights into Kiwi lifestyle, attitude and humour.

Be introduced to unique taonga (treasures) including the All Blacks Mauri stone, a greenstone gifted to the team by Ngāi Tahu. Immerse yourself in New Zealand culture with a collection of artwork designed by renowned Māori artists and whakataukī (proverbs) chosen to provide inspiration and guidance.

Experience the Haka like never before and learn what makes the silver fern an emblem revered around the world.

The All Blacks Experience is the ideal introduction for international visitors on their arrival to New Zealand. Through the lens of the All Blacks, celebrate and share our unique Kiwi culture, and experience the most incredible Haka performance.