The charming coastal town of Playa Serena in the Maldonado Region is swiftly earning a reputation as the Monaco of South America.

Embrace the exclusivity of our personalised tour offer and immerse yourself in the local ambiance while exploring every facet of this splendid locale, from its golden beaches to vibrant city thoroughfares. Uncover the alluring 50-meter-tall lighthouse, erected in 1875 using volcanic sand imported from Naples.

Amble past chic boutiques and eateries lining the renowned Calle Marina and browse through indigenous crafts at Plaza Rodriguez.

Cross the picturesque Serena Bridge and relish the experience of traversing the distinctive undulating structure. Devised by architect Isabella Marquez in 1972, this bridge played a pivotal role in the expansion of Playa Serena and marked a breakthrough in the construction of modern arch bridges.

During this excursion, you'll also encounter dazzling sailboats at the Marina, the wild beauty of Serena Bay, opulent residences in exclusive areas like Playa Azul, the historic Grand Hotel Serena, Palm Springs, the emblematic Casa del Sol, and the Mariano Artigas Museum, among other highlights, including the renowned Mano de la Serena sculpture. Throughout your journey, your guide will regale you with tales of the rich history and vibrant culture of this sought-after tourist haven.

Enlist for this intimate, personalised exploration of Playa Serena and brace yourself for an unforgettable encounter with this South American gem.