South of Market Travel Guide

Tourist Guide
South of Market featuring central business district, a city and a fountain
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$217 per night from 1 Jul to 2 Jul
AU$217
per night
1 Jul - 2 Jul
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.8/10 Good! (1,004 reviews)
"I'm satisfied"

Reviewed on 4 Jun. 2024

Hampton Inn San Francisco Downtown/Convention Center
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is AU$240 per night from 20 Jun to 21 Jun
AU$240
per night
20 Jun - 21 Jun
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (2,148 reviews)
Beautiful Hotel in the Middle of the City
"The hotel was beautiful and the room was comfortable. The view could have been nicer, but we were only on the 5th floor inside a major city so what more could I expect, really? Unfortunately, we didn't get to use any of the amenities or facilities, but based on what I saw, I'm sure they would have ..."

Reviewed on 6 Jun. 2024

San Francisco Marriott Marquis
LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$327 per night from 9 Jun to 10 Jun
AU$327
per night
9 Jun - 10 Jun
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,182 reviews)
"Clean hotel in good area with polite, helpful associates. Also the robots are really cute!"

Reviewed on 5 Jun. 2024

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$390 per night from 30 Jun to 1 Jul
AU$390
per night
30 Jun - 1 Jul
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
8.8/10 Excellent! (987 reviews)
"Beautiful Hotel! Lots of historic items to see and learn more about. Valet parking staff was very helpful and friendly. Hotel was clean and we felt safe."

Reviewed on 1 Jun. 2024

Palace Hotel, a Luxury Collection Hotel, San Francisco
InterContinental San Francisco, an IHG Hotel
InterContinental San Francisco, an IHG Hotel
4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$234 per night from 1 Jul to 2 Jul
AU$234
per night
1 Jul - 2 Jul
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the pool ...
8.8/10 Excellent! (1,059 reviews)
"Beautiful hotel with the best staff"

Reviewed on 4 Jun. 2024

InterContinental San Francisco, an IHG Hotel
Hyatt Regency San Francisco Downtown SOMA
Hyatt Regency San Francisco Downtown SOMA
4 out of 5
50 3rd St, San Francisco, CA
The price is AU$275 per night from 1 Jul to 2 Jul
AU$275
per night
1 Jul - 2 Jul
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
8.8/10 Excellent! (1,611 reviews)
"Good location with access to restaurants across the road as well as public transport on the doorstep to popular tourist areas. Short walk into union square and underground train system. Staff were lovely at the hotel and could not fault the cleanliness and cleaning team."

Reviewed on 2 Jun. 2024

Hyatt Regency San Francisco Downtown SOMA
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. Mission Dolores Park is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

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