Seoul Travel Guide

Tourist Guide

Seoul showing modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a river or creek, a city and night scenes
Lotte World Tower showing a bay or harbour, a high-rise building and a city
Myeongdong showing a city and central business district as well as a small group of people

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres. 

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm. 

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema. 

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum.  Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city centre features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Bongeunsa Temple and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Insadong showing shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is AU$235 per night from 25 Mar to 26 Mar
AU$235
includes taxes & fees
25 Mar - 26 Mar
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
8.8/10 Excellent! (61 reviews)
"Hotel was clean, nearby the train station and staff was very helpful and friendly! Room was also big enough for 3 pax and had various amenities such as stove, washing machine and airdresser. But do note that there is no dryer and we did not see any utensils in the room."

Reviewed on 21 Mar. 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Mercure Ambassador Seoul Magok
Mercure Ambassador Seoul Magok
143 Magokjungang-ro, Gangseo-gu, Seoul
The price is AU$168 per night from 22 Apr to 23 Apr
AU$168
includes taxes & fees
22 Apr - 23 Apr
Stay at this hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Lotte Mall Gimpo Airport and Hyundai Premium Outlet ...
9.2/10 Wonderful! (78 reviews)
"Good location, Friendly helpful, Brand new hotel.Stay was enjoyable 5 night"

Reviewed on 13 Mar. 2025

Mercure Ambassador Seoul Magok
Roynet Hotel Seoul Mapo
Roynet Hotel Seoul Mapo
3.5 out of 5
67, Mapo-daero, Mapo-gu, Seoul
The price is AU$240 per night from 27 Mar to 28 Mar
AU$240
includes taxes & fees
27 Mar - 28 Mar
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful ...
9.2/10 Wonderful! (834 reviews)
"It is accessible to transports, good location, clean, amazing staff and restaurants in the building."

Reviewed on 11 Mar. 2025

Roynet Hotel Seoul Mapo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,219 reviews)
"Friendly hotel staff"

Reviewed on 22 Mar. 2025

Orakai Insadong Suites
Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,310 reviews)
"Beautiful property. Friendly staff and lots of stuff to do and see!!"

Reviewed on 20 Mar. 2025

Oakwood Premier Coex Center
Somerset Palace Seoul
Somerset Palace Seoul
4 out of 5
7, Yulgok-ro 2-gil, Jongno-gu, Seoul, Seoul
Stay at this 4-star business-friendly aparthotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff in our reviews. ...
8.8/10 Excellent! (990 reviews)
"Great place to stay. Very clean and staff are very good."

Reviewed on 12 Mar. 2025

Somerset Palace Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Seoul

4.5
Top destination
5 - Excellent
148
5 - Excellent 62%
4 - Good
75
4 - Good 31%
3 - Okay
13
3 - Okay 5%
2 - Disappointing
3
2 - Disappointing 1%
1 - Terrible
0
1 - Terrible 0%

3/5 - Okay

PQ

High expectation usually leads to disappointment. Not everyone, but most of the people wasn’t friendly at all. Does not make you feel welcome at all.

5/5 - Excellent

Verified traveller

Loved Seoul. The people, food and experiences you can have.

5/5 - Excellent

David

Wide streets, friendly people, excellent subway system.

5/5 - Excellent

Lyn&Rocky

Loved the city and people. Will be back soon

5/5 - Excellent

Verified traveller

People in Korea is respectful.

5/5 - Excellent

Verified traveller

Definitely use the subway but if unsure taxis are really cheap , 5000KWN for 10 min trip.

Cities near Seoul