West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple
West End featuring central business district, shopping and street scenes
This bustling, cosmopolitan area of London is one of Europe’s busiest retail areas. Discover Britain’s eclectic shopping scene or catch a popular musical.

Once reserved for London’s privileged few, this hub of commerce and retail activity is bursting with life, attracting thousands of visitors every year.

A universal name for the shopping areas surrounding Oxford, Regent and Bond Street, the West End refers to the entertainment districts of Leicester Square, Covent Garden, and Westminster. All connected by various Underground lines, the West End includes the major attractions of Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park.

Dive headfirst into shopping heaven at Oxford Circus and explore the many designer boutiques and franchise outlets that make this street famous worldwide. Discover the best of British high street department stores such as Selfridges & Co. and Marks & Spencer. Oxford Street is perfect for seasoned shoppers, families and anyone looking for a slice of authentic British culture.

For a more tranquil shopping experience, head down to Market Place, St. Christopher’s Place or Newburgh Quarter and stroll through the district’s bohemian malls and quirky shops.

With over 30 museums and galleries, there is plenty of rainy day entertainment on offer if the weather isn’t so good. Visit the National Portrait Gallery or one of the many other fabulous galleries in the area./p>

As night falls in the West End, this bustling area transforms into a lively hub of entertainment. No trip to the West End would be complete without first sampling the area’s thriving theatre culture. With over 50 live venues, the theatres’ diverse programmes range from comedies and musicals to Shakespearean classics. Visitors can join the History of Theatreland Walking Tour, a great way to experience some behind the scenes drama. Afterwards, spend some time relaxing in one of the many bars or sit down to a meal in one of the nearby restaurants.

Located to the west of Charing Cross, there are numerous underground stops in the area along with many bus stops.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus
Zedwell Piccadilly Circus
3 out of 5
Great Windmill Street, London, England
The price is AU$184 per night from 21 Apr to 22 Apr
AU$184
includes taxes & fees
21 Apr - 22 Apr
Stay at this 3-star hotel in London. Enjoy free WiFi, a 24-hour front desk, and premium bedding. Our guests praise the helpful staff and the clean rooms in our ...
7.4/10 Good! (4,564 reviews)
"Everything is here all kinds of food ! The staff is amazing Chinatown is walking distance best I been in all the world"

Reviewed on 21 Mar. 2025

Zedwell Piccadilly Circus
Radisson Blu Hotel, London Euston Square (formerly Grafton)
Radisson Blu Hotel, London Euston Square (formerly Grafton)
4 out of 5
130 Tottenham Court Road, London, England
The price is AU$298 per night from 28 Mar to 29 Mar
AU$298
includes taxes & fees
28 Mar - 29 Mar
Stay at this 4-star business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and 24-hour room service. Our guests praise the breakfast and ...
8.2/10 Very Good! (1,687 reviews)
stay in London
"A bit of an odd room as I could hear the tube underneath."

Reviewed on 21 Mar. 2025

Radisson Blu Hotel, London Euston Square (formerly Grafton)
Thistle London Marble Arch
Thistle London Marble Arch
4 out of 5
Bryanston Street, Marble Arch, London, England
The price is AU$345 per night from 20 Apr to 21 Apr
AU$345
includes taxes & fees
20 Apr - 21 Apr
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the breakfast and the helpful ...
8/10 Very Good! (1,218 reviews)
Lovely hotel
"It was my birthday and we were given a lovely upgrade. The hotel is great and very central to all you need."

Reviewed on 23 Mar. 2025

Thistle London Marble Arch
The Z Hotel Holborn
The Z Hotel Holborn
3 out of 5
75 Kingsway, London, England
The price is AU$152 per night from 30 Mar to 31 Mar
AU$152
includes taxes & fees
30 Mar - 31 Mar
Stay at this 3-star hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions The British Museum and Leicester Square ...
9/10 Wonderful! (21 reviews)
"Bed a little hard but not the worst. Cozy. So wonderfully dark and quiet that I kept sleeping in. Nice shower, but my biggest issue with the room is that said shower leaked into the sleeping area - had to put a towel down as a barrier so my luggage wouldn't get wet. But overall, great."

Reviewed on 14 Mar. 2025

The Z Hotel Holborn
The Cavendish London
The Cavendish London
4 out of 5
81 Jermyn Street, St James's, London, England
The price is AU$437 per night from 20 Apr to 21 Apr
AU$437
includes taxes & fees
20 Apr - 21 Apr
Stay at this 4-star eco-certified hotel in London. Enjoy breakfast (surcharge), 24-hour room service, and valet parking (surcharge). Our guests praise the helpful ...
8.8/10 Excellent! (1,401 reviews)
"One of my favourite hotels in London! The location is brilliantly central (just behind Fortnum & Mason on Piccadilly) with lots of restaurants, shops, attractions, theatre & Tube stations a quick walk away. Rooms are comfortable and well appointed for a special stay."

Reviewed on 20 Mar. 2025

The Cavendish London
St Giles Hotel - London
St Giles Hotel - London
3 out of 5
Bedford Avenue, London, England
The price is AU$163 per night from 3 Apr to 4 Apr
AU$163
includes taxes & fees
3 Apr - 4 Apr
Stay at this hotel in London. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the breakfast and the bar in our reviews. Popular ...
7.6/10 Good! (3,686 reviews)
Great hotel. Great location
"Room was really clean. There didnt seem to be any heat controls and the fan was quite noisy, but didnt affect the room use. It was just a bit hot overnight."

Reviewed on 23 Mar. 2025

St Giles Hotel - London
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
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Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury showing street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James
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London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre

West End Travel Guide

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