South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is AU$166 per night from 20 July to 21 July
AU$166
20 July - 21 July
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (599 reviews)
"Nice staff early check in for $40"

Reviewed on 17 Jul. 2025

Soma House
Hotel Garrett

Hotel Garrett

3 out of 5
112 7th St, San Francisco, CA
The price is AU$177 per night from 19 Aug to 20 Aug
AU$177
19 Aug - 20 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms in ...
7.6/10 Good! (527 reviews)
"Love the hotel"

Reviewed on 10 Jul. 2025

Hotel Garrett
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$407 per night from 17 Aug to 18 Aug
AU$407
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,007 reviews)
"N/A"

Reviewed on 17 Jul. 2025

InterContinental San Francisco by IHG
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$229 per night from 13 Aug to 14 Aug
AU$229
13 Aug - 14 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,070 reviews)
"Even though it’s not in the best area I felt safe and the property was always clean"

Reviewed on 18 Jul. 2025

Hampton Inn San Francisco Downtown/Convention Center
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is AU$315 per night from 15 Aug to 16 Aug
AU$315
15 Aug - 16 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,244 reviews)
"Loved the gym and the "View". Would be nice for the cafe to have a reasonably priced breakfast option (not just the buffet)."

Reviewed on 17 Jul. 2025

San Francisco Marriott Marquis
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$457 per night from 17 Aug to 18 Aug
AU$457
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,185 reviews)
"Absolutely fantastic"

Reviewed on 17 Jul. 2025

LUMA Hotel San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
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Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more of the city at Mission Rock Station or UCSF/Chase Center Stop.

Mission Bay
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill

South of Market Travel Guide

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