Seoul Travel Guide

Tourist Guide

Seoul showing modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a river or creek, a city and night scenes
Lotte World Tower showing a bay or harbour, a high-rise building and a city
Myeongdong showing a city and central business district as well as a small group of people

Seoul Travel Guide Video

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming with youthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted all over the city. Seoulites are also in touch with their past, and you’ll find plenty of instances of traditional Korean culture in palaces and theatres. 

Korea has suffered from many conflicts, and some of the bruises still show in Seoul. The city’s Five Grand Palaces are testament to this all of these complexes have been destroyed or badly damaged. Today they have largely been restored to their former glory and house national treasures, art and traditional architecture. For particularly fine examples of these palaces, visit Gyeongbokgung, Deoksugung and Changgyeonggung.

Locals possess optimism and friendliness in abundance. Younger Seoulites will be eager to use their language skills to help you out, and older residents, although not as proficient with their English, are still overwhelmingly warm. 

Shopping opportunities in Seoul are boundless. Choose from designer outlets in Myeongdong, traditional craft shops at Insadong and bargain malls at the huge Dongdaemun Market. Wear your new attire while exploring the city’s nightlife. Hongdae Young Street has an eclectic collection of bars, clubs, live music and independent cinema. 

Soak up classic Korean culture at venues like Chongdong Theatre. Here, you can marvel at spectaculars featuring traditional music, dance and costume. Sample local cuisine at well-priced stalls and restaurants that serve Korean classics such as kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies will want to pay homage to the Korean national dish (kimchi) at the Pulmuone Kimchi Museum.  Kimchi is a fermented vegetable (cabbage, radish or cucumber) dish seasoned with spices. Finish your dining experience with a visit to one of Seoul’s excellent teahouses.

When you want some quiet time, escape to one of Seoul’s regenerated areas, such as Cheonggyecheon Stream. This stretch of water in the city centre features greenery, wildlife and local art. It’s a great example of Seoul’s ability to innovate, educate and entertain all at once.

Seoul has hot summers and cold winters. The best time to visit is around March through May (spring), or September through November (fall) . Navigate the city using the well-priced and efficient subway system, considered one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is AU$215 per night from 16 July to 17 July
AU$215
16 July - 17 July
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
9/10 Wonderful! (318 reviews)
"Everything was good"

Reviewed on 14 Jun. 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is AU$132 per night from 16 July to 17 July
AU$132
16 July - 17 July
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,522 reviews)
"Clean rooms, friendly service, good location!"

Reviewed on 9 Jun. 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Roynet Hotel Seoul Mapo
Roynet Hotel Seoul Mapo
3.5 out of 5
67, Mapo-daero, Mapo-gu, Seoul
The price is AU$196 per night from 23 June to 24 June
AU$196
23 June - 24 June
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful ...
9.2/10 Wonderful! (993 reviews)
"Great location and very clean and welcoming. The coffee bar was excellent and so wonderful to have every morning before our day of exploring. The beds were a little 'thin' as I could feel the springs but otherwise a lovely hotel!"

Reviewed on 11 Jun. 2025

Roynet Hotel Seoul Mapo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,343 reviews)
"The room was very clean and spacious with all the amenities that we needed."

Reviewed on 13 Jun. 2025

Orakai Insadong Suites
Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,386 reviews)
"The 2 BR suite that we had was extremely spacious. The location was very convenient - close to the subway and convenient stores, shopping, restaurants were just downstairs or around the corner. I would definitely recommend."

Reviewed on 14 Jun. 2025

Oakwood Premier Coex Center
Only for woman - Sadang House
Only for woman - Sadang House
2.5 out of 5
256 Sadang-ro Dongjak District, Seoul, Seoul
Stay at this aparthotel in Seoul. Enjoy free WiFi, laundry facilities, and slippers. Popular attractions Starfield COEX Mall and Namdaemun Market are located ...
가성비로는 굿
"여성 전용이라는게 가장 큰 장점입니다. 방은 완전 고시원 수준이고 대학교 기숙사보다도 훨씬 작습니다. 오래 머물진 못할 것 같아요. 저는 하루만 잠깐 잘 곳이 필요해서 머물렀는데 캡슐 호텔보다도 훨씬 더 가성비 있는 시설입니다. 서울역에서 한 번에 올 수 있어서 편했어요. 샤워실이랑 화장실은 한 곳에 같이 있는데 이게 조금 불편하더라고요. 그런데 가격 생각하면 이해는 됩니다. 신발을 밖에서 벗고 들어가는 구조인데 그렇게 안 하면 방이 정말 더러울 것 같더라고요. 실내화를 신고 돌아다니는 곳인데도 불구하고 진드기 같은 벌레가 있을까봐 ..."

Reviewed on 3 May 2025

Only for woman - Sadang House
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Seoul

4.5
Top destination
5 - Excellent
148
5 - Excellent 62%
4 - Good
75
4 - Good 31%
3 - Okay
13
3 - Okay 5%
2 - Disappointing
3
2 - Disappointing 1%
1 - Terrible
0
1 - Terrible 0%

3/5 - Okay

PQ

High expectation usually leads to disappointment. Not everyone, but most of the people wasn’t friendly at all. Does not make you feel welcome at all.

5/5 - Excellent

Verified traveller

Loved Seoul. The people, food and experiences you can have.

5/5 - Excellent

David

Wide streets, friendly people, excellent subway system.

5/5 - Excellent

Lyn&Rocky

Loved the city and people. Will be back soon

5/5 - Excellent

Verified traveller

People in Korea is respectful.

5/5 - Excellent

Verified traveller

Definitely use the subway but if unsure taxis are really cheap , 5000KWN for 10 min trip.

Cities near Seoul