South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$344 per night from 10 May to 11 May
AU$344
includes taxes & fees
10 May - 11 May
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,966 reviews)
"The property and staff were excellent! I am pleased by the high quality of the faculties and its proximity for food adn recreation"

Reviewed on 14 Apr. 2025

LUMA Hotel San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$492 per night from 19 Apr to 20 Apr
AU$492
includes taxes & fees
19 Apr - 20 Apr
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
9/10 Wonderful! (1,002 reviews)
"We enjoyed our stayed"

Reviewed on 9 Apr. 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$265 per night from 21 Apr to 22 Apr
AU$265
includes taxes & fees
21 Apr - 22 Apr
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,011 reviews)
"The property by itself was ok, but there were so many homeless and drug addicts on the street that it was scary. I will never visit that city ever again unless the municipality cleans up their act."

Reviewed on 29 Mar. 2025

Hampton Inn San Francisco Downtown/Convention Center
The Pickwick Hotel
The Pickwick Hotel
3.5 out of 5
85 5th St, San Francisco, CA
The price is AU$194 per night from 20 Apr to 21 Apr
AU$194
includes taxes & fees
20 Apr - 21 Apr
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
7.8/10 Good! (974 reviews)
"Perfect location for giants games and price is right"

Reviewed on 11 Apr. 2025

The Pickwick Hotel
Canopy by Hilton San Francisco SoMa
Canopy by Hilton San Francisco SoMa
4 out of 5
250 4th Street, San Francisco, CA
The price is AU$294 per night from 2 May to 3 May
AU$294
includes taxes & fees
2 May - 3 May
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, 3 bars/lounges, and breakfast (surcharge). Our guests praise the bar and the helpful staff in our ...
8.8/10 Excellent! (813 reviews)
"Awesome experience. Amazing room and starf"

Reviewed on 11 Apr. 2025

Canopy by Hilton San Francisco SoMa
InterContinental San Francisco by IHG
InterContinental San Francisco by IHG
4 out of 5
888 Howard Street, San Francisco, CA
The price is AU$374 per night from 18 Apr to 19 Apr
AU$374
includes taxes & fees
18 Apr - 19 Apr
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,000 reviews)
Weekend getaway
"Amazing weekend getaway for my husband and I! Staff was super friendly and helpful, breakfast buffet was delicious, beds were soooo comfy! Shout out to Bartender Ken and his Butter Fly Way cocktail!"

Reviewed on 6 Apr. 2025

InterContinental San Francisco by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Old St. Mary's Cathedral is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. Mission San Francisco de Asís is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide

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