South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is AU$165 per night from 20 Aug to 21 Aug
AU$165
20 Aug - 21 Aug
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (664 reviews)
"Kids yelling outside made it uncomfortable."

Reviewed on 5 Aug. 2025

Soma House
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
The price is AU$361 per night from 21 Aug to 22 Aug
AU$361
21 Aug - 22 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,245 reviews)
Nothing notable about it
"Hotel was nice but nothing overwhelmingly great about it. Very busy, so that may have affected the experience. I have stayed in nicer resorts in SF but it wasn’t bad either."

Reviewed on 5 Aug. 2025

San Francisco Marriott Marquis
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
Fully refundable
The price is AU$361 per night from 29 Aug to 30 Aug
AU$361
29 Aug - 30 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,000 reviews)
"I liked how we were close to lots of places to go eat. We could even walk"

Reviewed on 4 Aug. 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$372 per night from 22 Aug to 23 Aug
AU$372
22 Aug - 23 Aug
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,241 reviews)
"Staff were not knowledgable regarding the location of ANY nearby restaurants."

Reviewed on 5 Aug. 2025

LUMA Hotel San Francisco
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St, San Francisco, CA
The price is AU$316 per night from 1 Sept to 2 Sept
AU$316
1 Sept - 2 Sept
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the breakfast and the bar in our ...
9.2/10 Wonderful! (1,723 reviews)
"it took 5 minutes to wall to ORACLE PARK. how can you top that. plus the rooftop bar ia a 10. see you in sept."

Reviewed on 4 Aug. 2025

Hyatt Place San Francisco Downtown
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$259 per night from 21 Aug to 22 Aug
AU$259
21 Aug - 22 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,094 reviews)
"Great location, just a short walk from the Union square. Good breakfast with hot options changing on a daily basis. Coffee and tea available to take out any time of the day. Lovely smellies in the bathroom."

Reviewed on 3 Aug. 2025

Hampton Inn San Francisco Downtown/Convention Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. San Francisco Public Library is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide

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