South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people
South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Center for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$328 per night from 19 Apr to 20 Apr
AU$328
includes taxes & fees
19 Apr - 20 Apr
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (1,917 reviews)
"Great location"

Reviewed on 26 Mar. 2025

LUMA Hotel San Francisco
Canopy by Hilton San Francisco SoMa
Canopy by Hilton San Francisco SoMa
4 out of 5
250 4th Street, San Francisco, CA
The price is AU$294 per night from 13 Apr to 14 Apr
AU$294
includes taxes & fees
13 Apr - 14 Apr
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, 3 bars/lounges, and breakfast (surcharge). Our guests praise the bar and the helpful staff in our ...
8.8/10 Excellent! (793 reviews)
"Loved everything about it"

Reviewed on 24 Mar. 2025

Canopy by Hilton San Francisco SoMa
Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$256 per night from 11 Apr to 12 Apr
AU$256
includes taxes & fees
11 Apr - 12 Apr
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,006 reviews)
"Great Location. Clean and wonderful staff. The breakfast was adequate. Valet service for our vehicle was excellent but expensive. Not the best area of S.F., but not the worst. Lots of homeless around but they didn't really bother us. 615am on Saturday, lots of banging from industrial type shop across ..."

Reviewed on 24 Mar. 2025

Hampton Inn San Francisco Downtown/Convention Center
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$475 per night from 11 Apr to 12 Apr
AU$475
includes taxes & fees
11 Apr - 12 Apr
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
9/10 Wonderful! (1,001 reviews)
"Historic hotel: elegant and classy."

Reviewed on 23 Mar. 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
The Pickwick Hotel
The Pickwick Hotel
3.5 out of 5
85 5th St, San Francisco, CA
The price is AU$189 per night from 6 Apr to 7 Apr
AU$189
includes taxes & fees
6 Apr - 7 Apr
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
7.8/10 Good! (1,002 reviews)
"I love this hotel! They are clean, accommodating, and can’t beat the location for the price! I’ve stayed in a decent amount of hotels downtown and I always come back to the Pickwick!"

Reviewed on 18 Mar. 2025

The Pickwick Hotel
Hyatt Place San Francisco Downtown
Hyatt Place San Francisco Downtown
3 out of 5
701 3rd St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is AU$247 per night from 15 Apr to 16 Apr
AU$247
includes taxes & fees
15 Apr - 16 Apr
Stay at this 3-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the breakfast and the bar in our ...
9.2/10 Wonderful! (1,562 reviews)
Solo Travel
"Safe and comfortable for solo traveller"

Reviewed on 23 Mar. 2025

Hyatt Place San Francisco Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. San Francisco Public Library is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide

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