South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is AU$177 per night from 28 Mar to 29 Mar
AU$177
28 Mar - 29 Mar
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
8.2/10 Very Good! (1,000 reviews)
Inside, the staff is very helpful and accommodating without being invasive. The rooms are peculiarly engineered, so make sure that you know what you are about to spend the night in. I think the room that I rented for two nights is made for single travelers or a close couple because I was in a sky ...

Reviewed on 10 Mar 2026

YOTEL San Francisco
The Pickwick Hotel

The Pickwick Hotel

3.5 out of 5
85 5th St San Francisco CA
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
7.8/10 Good! (1,147 reviews)
Unsure of the cleanliness of the sheets. Headboard and rug had stains. Dresser/ nightstands were obviously unwiped as there were water stains from previous patrons. Walls were paper thin and could hear people’s conversations from the next room. Noisy nextdoor patrons persisted all night. Air conditioner ...

Reviewed on 10 Mar 2026

The Pickwick Hotel
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street San Francisco CA
The price is AU$411 per night from 5 Apr to 6 Apr
AU$411
5 Apr - 6 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms in their ...
9.6/10 Exceptional! (2,456 reviews)
LUMA represents good value and a great stay. Rooms are good size, amenities fine for business traveler. The location is fun and up and coming

Reviewed on 12 Mar 2026

LUMA Hotel San Francisco
Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St San Francisco CA
The price is AU$315 per night from 11 Apr to 12 Apr
AU$315
11 Apr - 12 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9.4/10 Exceptional! (1,290 reviews)
Clean room, great staff, convenient location in downtown San francisco

Reviewed on 8 Mar 2026

Hyatt Regency San Francisco Downtown SOMA
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street San Francisco CA
The price is AU$399 per night from 10 Apr to 11 Apr
AU$399
10 Apr - 11 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,089 reviews)
Our last stay at IHG was in Miami, and we decided then that IHG was our new favorite hotel. San Francisco did not disappoint! We were provided a very spacious corner room with an outstanding view. The area is very walkable, close to transit, and the sidewalks are free and clear of the obstructions ...

Reviewed on 11 Mar 2026

InterContinental San Francisco by IHG
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street San Francisco CA
The price is AU$371 per night from 20 Mar to 21 Mar
AU$371
20 Mar - 21 Mar
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,246 reviews)
Staff was warm and welcoming; very clean room; comfortable bed and great shower. There is a Target nearby and a growing number of restaurants.

Reviewed on 7 Mar 2026

San Francisco Marriott Marquis
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

The Annual Holiday Sale

Members save up to 40% on hotels and homes. Plan this year’s big trip and save.

Other neighbourhoods around South of Market

Downtown San Francisco featuring railway items

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Warfield Theatre are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. St. Mary Square is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide

Choose two or more items and save on your trip:

Explore a world of travel with Expedia