South of Market Travel Guide

Tourist Guide

South of Market which includes skyline, a city and a garden
South of Market featuring central business district, a city and a fountain
South of Market which includes skyline, a city and a skyscraper
South of Market featuring city views, skyline and a city
South of Market featuring city views and a city as well as a small group of people

South of Market, or “SoMa” to the “SoCal” locals, is a huge, varied and exciting district in downtown “San Fran”.

There’s no denying it: SoMa is changing and growing so fast that it’s hard to keep up. This old warehouse district now has something for everyone. The Museum of Modern Art (SFMOMA) and the fascinating Yerba Buena Centre for Arts (YBCA) are bursting out of their artsy corner. SoMa’s pumping nightclubs and cool bars will blow your mind and you can eat at some seriously good restaurants. If you’re into baseball, go catch a Giants game.


Popular places to visit

Activities


Our pick of the best South of Market Hotel Deals

Hyatt Regency San Francisco Downtown SOMA

Hyatt Regency San Francisco Downtown SOMA

4 out of 5
50 3rd St, San Francisco, CA
The price is AU$323 per night from 24 Nov to 25 Nov
AU$323
24 Nov - 25 Nov
includes taxes & fees
Book a stay at this eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful ...
9.2/10 Wonderful! (1,307 reviews)
Beautiful clean rooms helpful staff central located to just about anything great view on thirty six floor i could see golden gate from my room room and the water stunning great bartendars as well parking sucked 95 for the weekend did not move my car from parking garage because rates are insane but ...

Reviewed on 20 Oct 2025

Hyatt Regency San Francisco Downtown SOMA
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
Fully refundable
The price is AU$343 per night from 31 Oct to 1 Nov
AU$343
31 Oct - 1 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and ...
9/10 Wonderful! (1,001 reviews)
Great bathroom with a view .

Reviewed on 21 Oct 2025

InterContinental San Francisco by IHG
Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is AU$158 per night from 5 Nov to 6 Nov
AU$158
5 Nov - 6 Nov
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.6/10 Good! (824 reviews)
No air conditioning in the room

Reviewed on 21 Oct 2025

Soma House
Palace Hotel, a Luxury Collection Hotel, San Francisco

Palace Hotel, a Luxury Collection Hotel, San Francisco

5 out of 5
2 New Montgomery St, San Francisco, CA
The price is AU$503 per night from 21 Nov to 22 Nov
AU$503
21 Nov - 22 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,003 reviews)
The property is beautiful and has so much history. We were there on their 150 anniversary. Service was exceptional. Concierge Malia was able to help with a last minute special request to make our stay extra special. We had a great stay and will recommend to our friends.

Reviewed on 25 Oct 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is AU$360 per night from 9 Nov to 10 Nov
AU$360
9 Nov - 10 Nov
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,356 reviews)
Excellent service. Very clean rooms. Showerhead was a bit finicky and wouldn’t turn the right way, but overall great place to stay!

Reviewed on 24 Oct 2025

LUMA Hotel San Francisco
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is AU$221 per night from 24 Nov to 25 Nov
AU$221
24 Nov - 25 Nov
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,186 reviews)
Very affordable and convenient. Staff was very friendly and accommodating. The beds are so comfy, and the breakfast is so worth getting up early for. Definitely going to be our go-to for city trips.

Reviewed on 24 Oct 2025

Hampton Inn San Francisco Downtown/Convention Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. San Francisco Public Library is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District


South of Market Travel Guide

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