Samseong-dong Travel Guide

Tourist Guide

Samseong-dong showing interior views
Samseong-dong
Samseong-dong featuring shopping and interior views as well as a small group of people
Samseong-dong which includes interior views, shopping and signage
Samseong-dong featuring a city and a high-rise building
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Activities


Our pick of the best Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE
L7 GANGNAM by LOTTE
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is AU$146 per night from 23 Feb to 24 Feb
AU$146
includes taxes & fees
23 Feb - 24 Feb
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,408 reviews)
"Love the accessibility, near to metro and restaurants"

Reviewed on 17 Feb. 2025

L7 GANGNAM by LOTTE
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is AU$423 per night from 23 Mar to 24 Mar
AU$423
includes taxes & fees
23 Mar - 24 Mar
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,000 reviews)
"The room was spectacular and it was a very comfortable stay. We loved that the bathroom amenities were Byredo. Overall service was great but there aren’t enough staff at the lobby (ex. Bellboys, reception)"

Reviewed on 15 Feb. 2025

Grand InterContinental Seoul Parnas, an IHG Hotel
Shilla Stay Samsung COEX Center
Shilla Stay Samsung COEX Center
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is AU$184 per night from 3 Mar to 4 Mar
AU$184
includes taxes & fees
3 Mar - 4 Mar
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very good! (1,014 reviews)
"The hotel was clean, and the staff was friendly and welcoming. The location was perfect, with both the train station and the airport bus stop just a short walk away, making transportation incredibly convenient. I will definitely stay here again."

Reviewed on 18 Feb. 2025

Shilla Stay Samsung COEX Center
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is AU$144 per night from 3 Mar to 4 Mar
AU$144
includes taxes & fees
3 Mar - 4 Mar
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,314 reviews)
Lotte City Hotel Myeongdong....
"It is a great place, Breakfast buffet was good. Location is perfect."

Reviewed on 18 Feb. 2025

LOTTE City Hotel Myeongdong
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is AU$422 per night from 23 Feb to 24 Feb
AU$422
includes taxes & fees
23 Feb - 24 Feb
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (1,960 reviews)
"Thanks"

Reviewed on 19 Feb. 2025

Lotte Hotel Seoul
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is AU$163 per night from 24 Mar to 25 Mar
AU$163
includes taxes & fees
24 Mar - 25 Mar
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,245 reviews)
"Great hotel, conveniently located to many central sights. Rooms are quiet."

Reviewed on 18 Feb. 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

Default Image

Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Default Image

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Olympic Park showing a city, a high-rise building and landscape views

Songpa-gu

4.5/5(6 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring modern architecture, a river or creek and a bridge

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to Gangnam-daero and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
Default Image

Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Seoul Central Mosque. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Default Image

Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu

Samseong-dong Travel Guide

Choose two or more items and save on your trip: