Seven Mile Beach Tours and Activities

Seven Mile Beach is one of the most picturesque beaches in Jamaica, with crystal-clear water, endless stretches of pure white sand fringed with shady palm trees, and a laid-back local vibe that marks it out from its more developed, tourist-orientated neighbours.

The island’s longest beach is a great place to explore on foot before chilling out on a sunbed or enjoying an invigorating swim. Take a stroll along the sand to admire the black cliffs and view the lighthouse at the southern end of the beach, then pull up a chair and enjoy a refreshing coconut juice as you admire the view. There are plenty of beach vendors on hand to supply snacks and drinks, as well as a string of beachside restaurants offering a more substantial lunch menu.

While you relax in the sunshine, the pristine Caribbean sea is lapping close at hand, tempting you to take a dip. Grab a snorkel or some scuba diving gear for a close-up view of the abundance of marine life that lies beneath the surface of these tropical waters. Don’t forget your underwater camera in case you’re lucky enough to come across a stingray these graceful creatures are often spotted close to the coast.

The café above Pirate’s Cove is a favourite spot to watch the dramatic local sport of cliff jumping. Watch daring youngsters hurl themselves from a rocky outcrop into the sea 10 metres below, then cheerfully surface to pass among the open-mouthed onlookers collecting money for their spectacular stunts.

When the intense heat of the day gives way to the balmy cool of the evening, friends and families gather on the restaurant terraces to watch the Caribbean sunset and enjoy fresh seafood and other specialities. As darkness falls, the air fills with pulsating rhythms as the bars and clubs get ready to party Jamaican-style until the early hours.

Seven Mile Beach is a short walk from the centre of the west coast resort of Negril. The nearest point by car is Norman Manley Boulevard. Accommodation options for all tastes are available nearby, with the main social hub situated at the northern end of the beach and quieter stretches to the south. Some of the resorts have an optional clothing policy. Day visitors will find plenty of amenities, including showers, picnic tables and toilet facilities.